77 Harley Dental Clinic – Case study

77 Harley dental clinic is a prestigious clinic in London’s medical high street. They offer a range of treatments for their clients, dental and aesthetic treatments.

Below is an example of a lead generation campaign that we ran for one of those treatments.

Screen-Shot-2018-06-04-at-19.56.56-300x132 77 Harley Dental Clinic - Case study
Screen-Shot-2018-06-04-at-19.56.56-300x132 77 Harley Dental Clinic - Case study

The idea behind this campaign was to collect leads, we sent people from an ad on facebook on to a sign up page where they would leave their contact details to be contacted by the clinic in regards to one of their treatments.

Notice the “results” section, this part represents the amount of leads that came in, a total of 75 for £2.07 per lead.

Considering that the price treatment in question starts from £270 and with only a total investment of  £155.41, the return on this campaign is huge!

On top of that 9,214 relevant individuals were exposed to the brand and will there for have it in their mind next time they need a dentist.

Key Figures

Goal: Lead generation

CPL (Cost per lead): £2.07

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