Wake Up Reykjavik – Case Study

Wake Up Reykjavík is a creative travel company that hosts tours that give unforgettable local experiences as they explore Reykjavik through food, beer and nightlife.

The example below is one of the campaigns we ran for them promoting a tour that explored Reykjavik’s finest restaurants.

17211909_1875380566011840_9130357472067630555_o-e1528203108509-150x150 Wake Up Reykjavik - Case Study
17211909_1875380566011840_9130357472067630555_o-e1528203108509-150x150 Wake Up Reykjavik - Case Study
Notice the box that says “Results”, this represents the amount of sales.
The goal of this campaign was to get sales so prospects were taken from a facebook ad and over to a sales page where they would make a purchase.
Each sale (“result”) was a one day tour priced at 230€ (£205).
The cost of each sale was 5.5€ (£4.9), the total campaign cost was €785.19 (£700) and the total return was €32,660 (£29,110), that is a total return of 4,159% !!
In addition to that the campaign reached 4509 people, every one of which got exposed to the brand and the company making them more likely to take action the next time they come into contact.

Key Figures:

Goal: Getting Sales

CPR (Cost per Result): £4.9

Total Invested: £700

Total Return: £29,110

ROI (Return on investment): 4,159%

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